Brand identity
Yoozu · A brighter hello

The brand,
in one place.

A compatibility-first relationship network. Warm paper and white, one confident rose, lilac for the other person, and a spark of lime for the moments that matter. This page is the single source of truth for the Yoozu look.

02

Colour

Solid fields and hairline borders. Never a purple→pink→blue gradient.

Primary
Berry
#BF245D
logo, CTAs, focus — the one confident colour
Berry deep
#A42357
hover / pressed berry
Lime
#DDF58D
earned spark — reveal moments only
Pink
#FFD7E8
warm surface, selected chips
Background & text
Paper
#FFFBFD
page background — warm, not pure white
White
#FFFFFF
cards, panels
Ink
#282039
headings, body — plum-black
Ink soft
#575064
secondary copy
Secondary — the other person
Lilac
#ECE4FF
calm panels, the other person
Lilac deep
#70519B
secondary accent, focus
Lilac deepest
#563980
pressed violet
Lilac wash
#F5EEFE
hover, static panel fill
Neutrals
Sunken
#F6F2F5
wells, disabled fills
Pink wash
#FFEBF4
warm input hover
Border
#E3DFE4
hairline dividers
Ink faint
#898391
captions, metadata
Functional — status only, not brand
Sage
#32755C
success
Amber
#8B5A20
warning
Sky
#2D6997
info
Danger
#A51E38
error
03

Typography

One family for UI, one serif for editorial moments.

Inter Tight — display & UI
One match. One chat. One reveal.
Instrument Serif — editorial accent
The brand, in one place.
Body
Yoozu finds someone who fits in both directions — a private, thoughtfully designed space to discover whether that fit is real. Set in Inter Tight, ink #282039 on paper #FFFBFD, sentence case, em-dashes for breath.
04

Principles

How the system feels.

One rose.

Berry #BF245D leads. Everything else steps back. Confidence comes from restraint.

Warm, not white.

Paper #FFFBFD and lilac washes keep surfaces human. Never sterile grey.

No gradients.

Solid fields, hairline borders, one accent at a time. The anti-AI-app look.